AI BDR for AdTech Companies — Autonomous Outbound
Strides Agent reaches media buyers, CMOs, and programmatic advertising leaders with signal-driven outreach. Autonomous pipeline generation for advertising technology companies.
AdTech sales requires reaching the right media buyer, head of programmatic, or CMO at the moment their budget cycle is open. Strides monitors advertising spend signals and platform evaluation windows to get you into the right conversations first.
By the Numbers
- 4.9× — More ad platform meetings booked
- Q4/Q1 — Peak budget windows Strides targets
- 0 — SDR headcount required
- 24/7 — Ad buyer pipeline motion
Built for AdTech's Budget-Cycle-Driven Sales.
Media budget signal monitoring, buyer persona targeting, and timing-based outreach for advertising technology platforms.
Prospect Research
Finds, scores, and qualifies your ideal customers from 6 live data sources — hiring signals, funding rounds, intent data, and more.
Personalized Outreach
Writes and sends emails that reference the prospect's specific context. Not templates with merge fields — genuinely unique messages for every person.
AI Phone Calls
Real phone conversations with real objection handling. The AI books meetings on the call, detects voicemail in 2 seconds, and leaves a perfect message every time.
Inbound Handling
Responds to every inbound inquiry in under 60 seconds, qualifies them against your ICP, and books a meeting before your team even opens their laptop.
Autonomous Pipeline
Stranger to booked meeting without a single human touchpoint. The full outbound motion runs on its own, 24/7, across every timezone.
CRM Sync & Reporting
Every interaction logged to your CRM automatically. Calls transcribed, scored, and summarized. Full pipeline visibility without any manual data entry.
AdTech Sales Is Budget-Cycle Dependent — Strides Gets You There First
Advertising technology sales is heavily tied to media budget cycles. Brands and agencies set advertising budgets on annual and quarterly cycles, and the evaluation window for new ad platforms is typically a 4–6 week period before each budget commitment. Being in conversation during that window is dramatically more productive than outreach outside of it — which is largely ignored.
Strides monitors signals that indicate advertising budget evaluation moments: quarterly earnings reports (revealing advertising spend trajectories), new CMO and VP Marketing appointments, brand category spending shifts, agency pitch announcements, and programmatic team headcount changes that indicate platform evaluation.
AdTech outreach must speak the language of media buying: CPMs, ROAS, viewability, brand safety, frequency capping, attribution windows. Generic software sales pitches are immediately dismissed by media buyers who can spot an outsider to the industry instantly. Strides generates industry-specific messaging that demonstrates platform fluency.
AdTech companies using Strides see the most impact in competitive displacement — identifying brands and agencies using competitor platforms and reaching them during contract renewal windows — and in new market entry, reaching buyers in new verticals or geographies where the platform has not yet established a presence.
What Customers Say
We were spending 3 hours a day on list building. Strides does it overnight while we sleep. We wake up to 200 verified, signal-qualified leads every morning.
Daniel Frey, Head of Sales at Paigo — 200 signal-qualified leads delivered every morning
Our previous tool sent the same email with the name swapped. Strides writes something different for every single person. Prospects actually respond saying they were impressed.
Jordan Lee, Director of Sales at Resend — Reply rate up 3.7× in the first 30 days
Related
- For MarTech — Autonomous outbound for marketing technology companies.
- AI BDR — The complete autonomous BDR — from research to booked meeting.
- For Media — AI BD for media companies and publishers.
Frequently Asked Questions
What advertising budget signals does Strides monitor?
Brand advertising spend disclosures in earnings reports, new CMO appointments (resetting agency and platform relationships), agency pitch announcements, digital advertising job postings (indicating platform evaluation), and industry advertising spend shift reports.
Can Strides reach media buyers, heads of programmatic, and CMOs?
Yes. Strides identifies and contacts Media Buyers, Heads of Programmatic, VP Digital Marketing, CMOs, and agency Planning Directors — with messaging calibrated to their specific media buying context and platform requirements.
Does Strides work for DSPs, SSPs, ad networks, measurement platforms, and creative tools?
Yes across all adtech categories. DSPs and SSPs use Strides to reach agency trading desks and brand programmatic teams. Measurement platforms reach analytics and attribution leaders. Creative tools reach performance marketing teams.
How does Strides handle the agency vs. direct brand relationship in adtech?
Strides runs separate campaigns for agency holding companies (targeting trading desk leads and agency planners) and direct brand targets (targeting VP Digital Marketing and CMOs), with distinct messaging for each channel type.
Can Strides help with international adtech market expansion?
Yes. Strides can target media buyers and advertisers in specific international markets with market-appropriate outreach, enabling adtech platforms to expand beyond their home market systematically.