Strides Agent is the AI BDR built for SaaS companies. Monitor product signals, identify expansion opportunities, and run fully autonomous outbound — without headcount.
Built for the SaaS Outbound Playbook.
Signals, sequences, calls, and bookings — tuned for how SaaS companies actually sell.
Product Intent Signals
When someone visits your pricing page 3× or signs up but doesn't activate, Strides triggers an autonomous outreach sequence — no human needed.
Expansion Pipeline
Monitors usage patterns and identifies accounts ready to expand — then runs the upsell conversation autonomously while your CSM focuses on relationship.
Hiring & Funding Signals
Spots competitor SaaS companies hiring a VP of Sales or raising a round — and triggers outreach at the exact moment budget is available.
Competitive Switch Detection
When an account's contract with a competitor is up for renewal — Strides knows. It triggers outreach at the perfect window with a tailored competitive angle.
Personalized Outreach
Writes and sends emails that reference the prospect's specific context. Not templates with merge fields — genuinely unique messages for every person.
AI Phone Calls
Real phone conversations with real objection handling. The AI books meetings on the call, detects voicemail in 2 seconds, and leaves a perfect message every time.
Why SaaS Outbound Is Different — and Why Generic BDR Tools Fail at It
SaaS companies sell to other companies, but SaaS outbound has a fundamentally different signal profile than other B2B verticals. The buying signals that matter most — product usage patterns, pricing page visits, free-to-paid conversion signals, competitive renewal windows, and expansion readiness from existing customers — are either SaaS-specific or require integration with product usage data that generic BDR tools don't access.
A generic outbound tool targets your ICP based on company size, industry, and maybe hiring signals. That's a reasonable starting point. But the highest-intent signals for SaaS — someone at a target account just tried your competitor and left a negative G2 review; an existing free user just hit their usage limit three times this week; a target account's contract with a competitor expires in 45 days — require SaaS-specific signal monitoring that most tools don't provide.
Strides monitors 47 signal types, with significant weight on the signals that matter most for SaaS GTM: product intent signals from your own application (if you use Strides Build alongside Agent), competitor activity signals, hiring patterns that indicate a growth phase, and funding events that signal budget availability. The outreach it triggers is calibrated to these signals — the timing and angle are specific to the signal that triggered them.
For expansion motion specifically, Strides creates a closed loop between your product data and your outbound motion. Accounts showing expansion signals — high and growing usage, feature adoption breadth, team size growth — are automatically queued for expansion outreach at the right moment, with messaging calibrated to their usage patterns. Your CSMs focus on relationship management while Strides handles the proactive expansion conversation.
SaaS companies that deploy Strides see the largest impact in two areas: net-new logo acquisition via signal-triggered cold outbound, and expansion pipeline from existing accounts. Both motions run continuously and in parallel, without adding headcount to either.
Frequently Asked Questions
Can Strides use data from our own product as outreach signals?
Yes. If you install Strides Build, product usage signals feed directly into Agent's outreach triggers. Free users who hit usage limits, accounts showing churn risk signals, and users who are strong candidates for upgrade all get targeted automatically.
How does Strides handle expansion outreach differently from new logo outreach?
Expansion outreach uses different messaging, different contact targets (often account champions rather than new decision-makers), and different timing signals. Strides maintains separate campaigns for new logo and expansion with appropriate segmentation.
How does Strides identify SaaS companies that are likely to buy?
By monitoring SaaS-specific signals: hiring for go-to-market roles, recent funding, competitor pricing complaints, product review activity, and — if you use Strides Build — direct product usage signals from your own application.
Can Strides help with PLG (product-led growth) outreach?
Yes. Strides integrates with your product data to identify free users and trial accounts that are showing strong engagement signals, and triggers timely outreach to convert them. This is the most common use case for SaaS companies with a PLG motion.
Does Strides work for both high-velocity and enterprise SaaS sales?
Yes, with different configurations. High-velocity SaaS benefits from fully autonomous outbound with direct booking. Enterprise SaaS benefits from signal-triggered outreach that gets a human AE into the conversation quickly. Both are supported.
How does Strides handle the longer SaaS enterprise sales cycle?
For enterprise deals, Strides focuses on getting the right person into a first conversation and then hands off to your AE with full context. It can also run multi-touch nurture sequences for accounts in a slower buying cycle, surfacing them again when new signals emerge.