Embed a fully autonomous, white-labeled AI assistant in your SaaS product. One script tag. Your branding. Your product. No Strides mention anywhere.
An AI Your Users Think You Built.
One-Script-Tag Install
Paste one line of code and walk away. Strides auto-discovers every page, route, and API endpoint in your app without any configuration.
Autonomous Actions
The AI doesn't just answer questions — it executes tasks. Draft an invoice, reassign a ticket, send a report — using your real APIs, in your real product.
100% White-Labeled
Your branding. Your product name. Your colors. Strides is permanently invisible. No "powered by" badge, no Strides mention anywhere in the UI.
Strict Tenant Isolation
Built for multi-tenant SaaS from day one. Every user sees only their own data. Zero cross-tenant bleed at the architecture level.
Live User Context
Strides queries your real APIs for each user's actual data in real time. No static snapshots. No generic answers. The AI knows exactly what's in their account right now.
Streaming Responses
Responses stream back via SSE the moment generation starts. Sub-200ms TTFB globally via our edge CDN. No loading spinners. No waiting.
What Full White-Labeling Actually Means for Your SaaS Product
When your users interact with an AI assistant in your product, what they experience should feel entirely native — the same visual language as your product, the same tone and persona you've established, and absolutely no indication that the underlying technology comes from a third party. This is what full white-labeling means: the AI is your AI, from the perspective of every user who interacts with it.
Strides Build is designed from the ground up to be invisible. The widget inherits your product's color system, uses your product's name in every interaction, and never references Strides in any user-facing surface — not in the UI, not in the responses, not in the documentation. When users report a great experience with the AI, they're reporting a great experience with your product.
The white-labeling extends beyond visual customization. You control the AI's persona — its name, its tone, the way it introduces itself, the level of formality it maintains, and the specific topics it's willing to discuss. You can configure it to be a proactive guide, a reactive support agent, or a task-execution specialist, depending on what your users need most.
For products that serve multiple clients or tenants — agencies, platforms, or marketplaces — Strides Build's white-labeling model is particularly valuable. You can deploy the AI as a core feature of your product and present it as your own IP. Your clients experience the AI as something you built for them specifically, which increases perceived product value and reduces churn.
The action-capable layer is what elevates the experience beyond a standard chatbot. An AI assistant that can only answer questions is a search engine with better UX. An AI assistant that can take actions — reassign a ticket, update a setting, generate and send a report, create a new record — provides genuine functional value that keeps users in your product longer and reduces the friction of complex workflows.
Frequently Asked Questions
Can I completely customize the visual appearance of the AI widget?
Yes. The widget's colors, fonts, avatar, name, and positioning are all configurable. It inherits your product's design system by default and can be further customized via CSS variables.
Will any of my users know it's powered by Strides?
Only if you tell them. Strides is completely invisible in all user-facing surfaces — no logos, no "powered by" text, no references to Strides anywhere the user can see.
Can I give the AI a custom name and persona?
Yes. You configure the AI's name, introduction, tone, and the scope of topics it handles. You can make it formal or conversational, proactive or reactive, general-purpose or narrowly focused on specific workflows.
Is the white-labeling available on all plans?
Yes. 100% white-labeling is available on all Strides Build plans — it's not a premium add-on. Every customer gets full brand control from day one.
Can I embed the AI into multiple products or sub-brands?
Yes. Each Strides Build installation is independently configurable, so you can deploy different AI personas for different products, sub-brands, or client environments under a single account.
What happens to the AI's branding in API responses?
Strides is not mentioned anywhere in API responses, metadata, or any data that reaches your users or your code. The responses are attributed to your product's AI, and the Strides infrastructure remains completely invisible.