Add a fully white-labeled AI assistant to your SaaS product. Your brand, your name, your colors — Strides is completely invisible. OEM-ready, one script tag.
Built to Disappear Behind Your Brand.
One-Script-Tag Install
Paste one line of code and walk away. Strides auto-discovers every page, route, and API endpoint in your app without any configuration.
Autonomous Actions
The AI doesn't just answer questions — it executes tasks. Draft an invoice, reassign a ticket, send a report — using your real APIs, in your real product.
100% White-Labeled
Your branding. Your product name. Your colors. Strides is permanently invisible. No "powered by" badge, no Strides mention anywhere in the UI.
Strict Tenant Isolation
Built for multi-tenant SaaS from day one. Every user sees only their own data. Zero cross-tenant bleed at the architecture level.
Live User Context
Strides queries your real APIs for each user's actual data in real time. No static snapshots. No generic answers. The AI knows exactly what's in their account right now.
Streaming Responses
Responses stream back via SSE the moment generation starts. Sub-200ms TTFB globally via our edge CDN. No loading spinners. No waiting.
Building an OEM AI Product: Why White-Labeling Goes Deeper Than a Logo
White-labeling in software traditionally means removing a vendor's logo and adding your own. In the context of AI, true white-labeling means something more comprehensive: every surface where a user might encounter a signal that the AI comes from somewhere else — visual, verbal, or technical — is replaced with your brand. This includes not just the widget design, but the AI's name in conversations, the attribution in API responses, the documentation your users see, and the error messages when something goes wrong.
Strides Build is designed for complete invisibility. The widget inherits your product's visual system. The AI introduces itself with your product's name. API responses contain no Strides references. The documentation your users see is yours. Even the metadata — the HTTP headers, the JavaScript namespace — is designed so that a technically curious user can't identify Strides as the underlying provider.
For companies that want to resell AI capabilities as part of their own product — platforms, agencies, and marketplaces — the OEM model is particularly relevant. When you embed Strides Build in your product and sell that product to clients, your clients experience the AI as your IP. The AI feature is yours to price, position, and market however you choose. Strides provides the infrastructure; you provide the product.
The persona configuration layer is what makes the white-labeling feel complete in practice. You don't just change the name — you define the entire AI persona. How it introduces itself, the tone it maintains across different types of conversations, the specific topics it will and won't engage with, the level of proactivity it shows, and the way it handles edge cases. The result is an AI that feels like it was purpose-built for your specific product and users, not a generic assistant with your logo applied.
Technical buyers sometimes ask whether full white-labeling is possible without a custom model — and the answer is yes. The AI's identity is defined by its configuration, persona, and the context in which it operates, not by which underlying model powers it. Strides handles the model selection and orchestration. You define the product.
Frequently Asked Questions
Can I resell Strides Build capabilities as part of my own product?
Yes. Strides Build is designed for OEM use. You can embed it in your product and sell your product to clients without any reference to Strides. The economics, positioning, and pricing of your AI feature are entirely yours to control.
Does the AI ever mention Strides to users, even accidentally?
No. The AI is trained to operate as your product's AI, with your product's name and persona. It will not reference Strides in any conversation, even if directly asked who built it.
Can clients customize the AI persona, or do I control all of that?
You control the base configuration. You can optionally expose a subset of configuration options to your clients — allowing them to set their own persona, topic scope, or tone — or keep the configuration locked to what you define.
Is there a Strides logo anywhere in the widget or documentation?
No. The widget contains only your branding. The documentation you're given to provide to users can be customized to reference only your product. Nothing visible to users mentions Strides.
What do I tell my clients about how the AI works?
That's entirely up to you. Some customers tell their clients it's powered by AI infrastructure they built. Others say it's powered by a third-party AI layer without naming the provider. We don't require disclosure to your end users.